When you think about the importance of SEO, then it is a no-brainer that you can count on it being a factor, indefinitely. As you know, the primary player here is Google because they have the lion’s share of search traffic. It has all been an evolution which is due to the back and forth nature of web businesses and Google trying to deliver a good product. But you can still beat the SEO game if you want, and we highly recommend you gain knowledge of the basics, and that will take you very far. It is our pleasure to be able to introduce you to a couple of optimization principles that will be invaluable to your quest for fame and fortune.

Understand the difference between on-page and off-page optimization. The only way you will know what to do and get anywhere is if you understand the concepts. Knowing how to balance both of these factors is necessary because that’s how you’ll ultimately make an impact on the search engines.

You will be dealing with optimization both on your site and off of it, and hence the terms on-page and off-page come into play. You will see those two terms from now on as you learn about SEO, and each one represents different methods. How well you execute what needs to be done from a process point of view in relation to your site will make all the difference. Basically what this all comes down to is following what the search engines, like Google, want in order to rank. Always do as much as you can for both the off page and the on page because that is where the best results will come from. There are SEO opportunities available with your images that you place on any page. You want to get all the points you can score, and the images will help you to do that. Include a relevant keyword or phrase in the image ALT tag which is part of the file name, but do not keyword stuff. Everything has to be relevant on each page, so your alt tag keyword or phrase must of course stick to that, too. So we will mention again that all must be relevant in order to get the maximum value.

Your website or blog will be optimized with a main topical idea that is tied to a keyword phrase, and that is what you have to keep in your domain name. You need all the edge you can get with the SEO game, and that will give you a little more. Having single page URLs containing some or all of the keywords it is optimized for is a good idea, too. We cannot go into details here, and that is why it is a smart idea to read more information.

The search engines have evolved greatly in the past one decade, plus the way people search and the way the search results are rendered has been vastly enhanced. Of course things change usually as a response to what people do to defeat or work around the requirements Google has. The basics are something we always talk about because they are fundamentally important for what you need to do. A lot of talk has always surrounded SEO, and we think it is good to avoid believing everything you read.

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Anyone that has been involved in SEO has heard Google can penalize you for having hidden text on your page, but when it comes down to it, it’s really not anything to be overly concerned with. Unless you are hiding in your alt tag images the words Viagra on the cheap or Texas hold em, you’re usually not going to have an issue with Google. An easy way to see if you have harmless CSS or any other disguised advertising is to use the Web Developer Toolbar for Firefox. Click CSS then Disable Styles then All Styles and you’ll see if you have hidden things the search engines (especially Google) doesn’t like you to have on your page. These are actually things Google could potentially ban your site for or even put your site in its sandbox.

Submitting a site map is a great way to get some back links to your site, even though they come from your own website and not another site, Google will still display almost all of them in the back links check on Google. To submit a site map, it must be in XML form. There are example forms on Google you can create if you have all your links together, just do a search for create free site map for Google. To check your back links after you’ve submitted your site map, go to Google.com and type in link:yoursite.com replace your site with your actual site name. This will display around 1/10 of the actual back links you have to your site. Google displays the websites that are of more importance and the newest back links to your site, which is the top 10% of your back links. You will be able to find a list of all of your back links at Alexa.

In order to maintain your page to be ranked high, make sure to keep a few different copies of your main index file to your site on hand and rotate those out twice a week. This keeps your site content fresh and new and Google will then crawl it more frequently as well. The second thing you need to do in order to maintain your rankings is submit new back links, text links every week, even if it’s only 5 or 6. But of course the more the better.

If you’re looking to gain more back links, make sure you don’t go with reciprocal linking. This went out around the turn of the century. Google is looking for naturally popular websites, not artificially popular sites that have been linked to reciprocally, it’s pretty obvious with that one. Google doesn’t even look at reciprocal linking anymore. Another thing many folks are still counting as utmost importance with Google is the Google PR of their site. I firmly do not believe in this tool for a percentage of websites anymore, it very much seems to be no longer accurate. Again, Google wants naturally popular websites, not sites that are trying to artificially inflate their Google PR with non-unique content article blasting or blog blasting software, etc.

Blog linking can be a great way to get back links, except that it’s very time consuming. Another way to get links is by article writing. If you’re good at writing and can come up with unique content, go for it. The more interesting the article is, the more comments you will receive, the more comments you receive, the more importance Google will place on the article page and will then move your article up in rank, so make sure you choose an interesting topic to attract attention. Put your important search terms in the title and submit it to either egghead cafe (which by the way is offering cash for new unique articles submitted, if chosen to be displayed in their article directory) or Xomba.com. Xomba is a PR 4 article directory which accepts most any articles, so you can rest assured this will rank fairly high, or at least get you a good amount of traffic on Google. Even if you do not write an article about the products you sell or the services on your website, you can still write an article completely off topic to your website if that is what it takes to make your article interesting to readers and gain popularity. You can always put your link in the blurb and/or author info area at the bottom of each article you write.

Some SEO developers will tell you that article writing hasn’t been popular since 2005 and will not boost your rankings anymore. This statement is actually half true. Duplicate content articles will not get your site ranked higher. The most common problem regarding article submission is duplicate content and Google duplicate content penalties. This is taken care of simply by using a unique article wizard. An example is Unique Article Submitter.

The tool actually submits thousands of different articles over and above the one you have written to over 700 article websites in all categories which you choose, up to three. You will need to do a little homework writing different titles and three different ad copies, but the tool will actually change your blurb at the end automatically or “about the author” with a find and replace feature built in to the submission area which is a great time saver. Writing even one article per week can get you 1400 back links to your site, as the submission tool will allow two text links in the blurb. You will then find hundreds of different articles with your website link listed on Google’s search engine after a couple of days and you will see a change in your rankings for the better, guaranteed.

Cyndi Whittel is an author of several technical support books,co-owner of lawn care Beaumont TX and other replica watches.. This article, Google Rank Boost With New Weekly Back Link Maintenance is released under a creative commons attribution license.

WordPress, it’s a free to use open source blogging platform being offered to the public. Blogging is easy to do because it’s equipped with well-thought out categories and sub-categories and leaves out any technical jargon that’s often seen by other blogging platforms. These well-thought out categories and sub-categories are useful for any search engine optimization purpose so it allows a website to achieve top search engine rankings in any of the multitude of search engines services. With these kinds of rankings, websites can achieve more traffic, hit more leads and have more sales. This is very beneficial to online marketing format.

If you’re looking for an increase of website traffic, more leads and additional sales, then top rankings in search engines are a necessary part of the Internet marketing approach. According to research, the first listing tends to get about 42 percent of clicks. The second listing only gets 12 percent of clicks. The third listing gets just 8 percent. That’s a significant drop from the first listing to the third listing. Thus, you can understand the importance of having top search engine rankings to be successful in online marketing. And, WordPress can help you achieve those rankings so that more traffic is led to your business.

The setup of a WordPress blog is simple to do and can be done within no time. Newbies can even have a blog set up in very little time. Now, a WordPress blog can be set up using the C-Panel of the ISP hosting account.

WordPress is a straightforward program with an easy to use back-end panel; something that’s not seenwith Drupal. The WordPress code can be customized to fit a person’s needs with the assistance of the built-in dashboard. They can also play with the many different options available including but not limited to: theme, category, widgets, tools, settings and posts. Best of all, there’s no reason to hire someone to add articles, videos or posts, as it’s so simple to do.

There are a ton of free third party features, plug-ins and templates to choose from, which means there’s no need to confer with web designers or PHP experts to design you a really outstanding-looking blog. Thanks to the flexibility of WordPress, you can easily modify and customize page templates. If you have any questions or need a helping guide, you can find an array of documentation online to help you out.

WordPress allows persons to choose from a vast variety of category-based blog themes, which can meet as person’s styling requirements and needs. And, since WordPress is an open source blogging platform, there’s a large and active community that consistently includes new themes, add-ons and plug-ins. Thus, even more choices for users to pick from. Help forums also exist to aid users wade through possible problems that could exist.

Using WordPress has many advantages including the capability of categorizing content by topic; not just date. You also don’t have to put up with any annoying ads on your posts, which means your visitors can find the information they need easily or hear it through podcasts using the audio player plug-ins. WordPress also has a self ping feature that sends out a search engine ping every time you update your blog.

WordPress has two versions: the first version is free to host with simple requirements at the website. The second version is the one where WordPress is on your private domain, which is best for your online marketing business since you can install a multitude of plug-ins.

Here’s to the success of your online marketing strategy with the help of your WordPress blog and top search engine rankings.

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