How to get the highest click through ?
Nowadays google’s adwords has become the main contender for pay-per-click industry leader, Yahoo! Search Marketing Solutions.
If you can afford use both of them. Especially with recent changes made by Yahoo, small business owners with limited budget should have no problem to jump into the ships.
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Out of that, today we’re going to discuss about google’s adwords.
Google has extended networks that match Overture, and requiring relatively small amount of money and time to start it’s obviously not something you can miss out in your marketing campaign.
And type in the common term of your business, which in this case is investment. Yahoo! Search Marketing Solutions’ suggestion tool above then will give you a list of exact and related keywords had been searching during the previous month.
In this way, you’ll have rough prediction which one you should bid for.
Contrary with what people believe, I would say bid more at the beginning. From my personal experience, at first, I bid as lower as I can. But nobody will see you if your ads bury in third pages, especially for competitive terms.
So bid more to get on the first page. You don’t have to be on the first rank, just make sure people can see you.
On this early stage don’t choose contextual targeting option. Contextual targeting option is google adword’s feature that makes your ads displayed on related google’s partners’ content site.
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Keep tracking your campaign, right after you get higher click through rate drop your bid lower. This way, you can get higher placement but bid for lower without losing your spot.
In this case you can state about “instant delivery” to your customers’ computer as benefit. Meanwhile ‘PDF distribution’ that made instant delivery possible is feature.
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About the Author:
Adwords Exposed Pay Per Click Secrets REVEALED Free Google AdWords PPC Credit. Free $50 / $30 / $25 Google AdWords Credit redeemable at Google Advertising Solutions http://www.adwordsexposed.com
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