How Effective Is Adwords PPC On The Landing Page ?
What is a good landing page? The crucial half of a PPC campaign most people don’t know about.
Google Adwords, Yahoo (formerly called Overture Sponsored listings) and other Pay Per Click (PPC) companies give you the chance to get your ad or search listing at the top of the pack, right up front and perfectly matched to the searcher’s query. With a clever and catchy, attention grabbing ad or headline you can win the viewer in that critical split second he has to decide to click.
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He clicks, you score! Right? WRONG! If you can get that click on a focused, targeted keyphrase and ad headline, you should feel very good. You’re halfway there. But, where does he land? On your home page? On the specific product page if you have an online store?
Why can’t I just send my adword clicks to my Home page?
You can. But what if you walked into a five-story department store with no sales people– You’re looking for a very specific sweatshirt with a Penn State Logo that you saw at a football game. You know the sports shop out in the mall will have it, but you’ve got a store credit card so you’d like to get it here. You’re also holding onto two toddlers who are losing their cuteness very quickly because they want the Happy Meals you promised on the way home.
You’ve got to convince someone quickly, “at a glance quickly,” why they should buy from you and not the ad above or below you. Think of your own web searches. You have seconds to entice that viewer to read more, or lose them.
Destination Page Construct
• The first step is to provide the viewer with what he’s looking for immediately. Next, show him the features of the product.
• Most importantly, what is the benefit to the potential customer? Why should he buy from you? What will he gain by buying from you?
• If you’re selling a product that is very similar to other competing products, you need to focus your sales message on what makes your product unique. What are the unique benefits for your customer?
• Anything that can steal focus from your objective risks losing a conversion. This includes other products, details not related to the main idea, and even the navigation system you use throughout your site. Don’t give the viewer the option to go anywhere else but to a form, buy button or call to action.
• Each destination page should have a single, obvious goal that gently tells the customer what to do. Don’t try to cross sell or sign up for a newsletter and send an e-card. Stick to one goal.
• Some people might be looking for the specific product and buy from you. But for those that are questioning and/or first time buyers, don’t give them a chance to question your credibility.
•The phone number and email address should appear (not obnoxiously)enough times that they’re always visible when the page is scrolled. It’s a proven fact, if someone has to search for how to contact you, you lose some potentials.
Further Information About Free Internet Traffic by visiting http://www.proearn.com/tag/drive-traffic
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About the Author:
Hi Friends, Its Me Janet Nunez, an Successful Super Affiliate giving you Opportunity To Earn Money Online, Which Will You the success You Always Wanted. Check yout my blog about Makiny Money Online http://www.proearn.com/
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