Successes and failures of Google: bye-bye independent online booking?
The online mogul that started as the most convenient search is now turning into a major American corporation that dominates in a number of highly profitable IT sectors. At the same time, according to chip.ua Google has closed up to ten services that did not generate enough income.
Google dominates more than 90 percent of all searches and is an absolute leader in most countries with the exception of two major markets in China and Russia. Bing and Yahoo! together respond to less than one in ten search inquiries.
In the light of this total market domination it is quite surprising to find out that Google accumulates slightly more than 44 percent of all online advertisement revenue. However, it is still the best result for a single company because all small service providers get 40% of the market.
The Android operational system is pre-installed on 53% of all new smart phones which is twice as much as a year ago. It seems that in the fight of Android phones vs iPhone Google is not the least important factor.
Google has been operating YouTube for more than 5 years and paid as much as 1,650 million dollars in 2006. Skeptics were quite pessimistic back then about the purchase that would never pay off. The time proved that skeptics were wrong with YouTube now serving 500 million users per month and is the largest video hosting service.
Finally, Google Chrome is the second most popular web browser after the Internet Explorer. Firefox that was second provider just one year ago lost about 5 per cent of its market share to Chrome.
However, not all of Google services were successful. For example, it was a clearly a bad idea to waste that much money and time on a new version of web Answers in the market that was historically associate with Yahoo! Answers for many years.
Similarly, Google failed twice with Facebook alternatives Wave and Buzz. Wave was too complicated to become convenient and Buzz uploaded Gmail contacts for all users which drove most people nuts. The third attempt from Google turned out to be more successful as Facebook IPO date is getting closer.
Knol that was initially developed for assistant professors in macroeconomics was clearly worse than Wikipedia and was shut down after 3 years and 9 months. Google also worked on a browser plug-in Gears that suddenly became obsolete after HTML 5.
Google Health was a nice trial to create online databases for health data. However, the system did not provide sufficient patient privacy rights protection and was quite complicated to work with.
Despite those failures Google is actively working on new services. For example, online ticket booking may be soon monopolized by Google that was sending search requests to other providers before. After Sony and LG offered their versions of Google TV the giant hopes to get a substantial share of TV advertisement market.
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