Archive for the “Google” Category

Thursday, May 10, 2012 Categorized under Google

Google adds Social to Search

Google has begun a new, radically different way of providing search results to their users. Beginning in January 2012, Google implemented a new searching protocol that they call “Search Plus Your World.” This new protocol has two different functions. First, it searches the internet for any and all public records that match your search. Then it goes one step further. It takes any and all posts, documents, or other personal files that you have shared and combines the results of both into one long list of results.

However, there is one limitation to this new functionality. It is limited to registered users that have logged into Google.com and are searching the web in English. There has been messaging that has been implemented so that users will not miss the fact that they are using this new format.

These new search features are quite handy for certain Google users as it allows them to aggregate personal information from sites that are personal as well as sites that are publically available. For instance, you would see results from your social networking sites along with public records in one easy search. To some, this could be a huge efficiency boost when looking for information that you may have buried among many posts or across the web.

With these new changes, Google will now begin showing you a new window that is labeled “Personal Results”. This new window will be tailored to each user’s distinct search and browsing habits and will also display content that you and your friends have shared on Google’s Google+ social network. While this is the primary function of this new format, we will need to look at a few more details to fully explain the new functionality.

Among the typically returned results that you are accustomed to when you search Google, this new service will also combine personal results in this new window. These personal results are obtained from a number of places such as content that is listed as public, limited, or private that is housed in your Google applications like Google+ or Picasa. This service will also analyze your browsing and search habits and mold the results displayed based on those as well.

There is one more thing to note: Other popular social networking sites like Flickr, Twitter, or Facebook are not included in these results. So as a result, this new functionality could really be expressed as Search Plus Google+. Some users may not appreciate that their personal information from these sites is not available in this new service. Unfortunately these sites have terms of service that prohibit Google from crawling their information according to Amit Singhal who is the overseer of Google’s ranking system.

Ian MacOlive is a managing member of Syzygy SEO Consultants, a SEO Consultancy situated in Edenvale, South Africa. For further info on our SEO Services please visit our website.

Wednesday, May 9, 2012 Categorized under Google

Imminent Android 4.0 Smartphone And Tablet Releases

Since the original iPhone and the G1 Android smartphone hit stores a few years back, the mobile game hasn't been the same. Consumers impatiently wait for new phones (and now tablets) like children expecting toys and video console games before Xmas. If your’e reading this, you are likely one of those impatient consumers, or perhaps you'll be one pretty shortly. Hey, it's a greasy slope.

Here’s a listing of the five most expected Android gadgets for the rest of 2012.

1. HTC Quattro: This tablet is supposed to be HTC’s first quad-core tablet. The rumored specs include a 1280×768 display, which isn’t really something to brag about. But there’s an excellent chance HTC will not allow the new iPad to show it up too much, so we would like to think HTC will upgrade the display specs before launch. Twin cameras, Wi-Fi, Beats Audio round out the rest of the specs.

2. Galaxy S III: Samsung’s flagship smartphone made waves it the tech world when it debuted to an eager public at the start of May. The new telephone ships with Samsung’s in-house, quad-core processor, but the North American version with LTE ships with Qualcomm’s dual-core chip instead.

3. ASUS Transformer Pad 700 Series: This is another quad-core tablet, but ASUS already has 2 on the market since the writing of this post. The massive upgrade on this variation of the Transformer Pad is the 1920×1200 display. That is lots of damn pixels! This one hits stores in the second 1/2 2012.

4. Motorola’s Intel-Based Android Smartphone: Motorola makes a few Andriod handsets. It is the manufacturer’s OS of choice for smartphones, and it should be since Google owns the company. This handset is unique as it features an Intel processor, which has not appeared on a telephone for a few years now. This next-gen processor can switch on the phone right away, and it allows the camera to shoot 15fps.

F.D. Mendez is the editor of ReleaseDates, an internet site and subscription service that notifies you only about the soon-to-be-released devices, computer console games and apps you would like.

Monday, May 7, 2012 Categorized under Google

The SEO Value Of Using Proper H1 Tags

A webpage layout is defined by using Headers. Terms of importance on a webpage are usually the biggest and more prominent. The H1 tag stands for Header1 which, in HTML, is used in conjunction with the other header tags, H2 through H6, to determine site layout. The lower the number, the less importance to the page these tags indicate. And, of course, it breaks the page into logical portions for a human reader. Think of a magazine article. The article title is likely the most important element and is defined as H1. Then, perhaps, there is a subtitle which gets assigned a H2 tag and so on until the article body itself begins and is usually given a ‘p’ or ‘paragraph’ tag. The search engines also want to see a page with some logical breakdown of content.

But, is it OK to have multiple H1 tags on a single page? This is a contested topic among SEO professionals. Some will argue that it’s fine to include multiple H1 tags on a page, within reason. Others will insist that only one, the most important element, should exist. One thing that they agree on is that abusing H1 tags will definitely get a webpage penalized by Google and Bing. So creating multiple H1 tags on a page for the purpose of trying to improve ranking is definitely frowned upon. In 2009, Google made a statement that multiple H1 tags on a page are not a problem as long as kept within reason. For example, look at WordPress. It’s widely accepted to be a great web platform for SEO. Their default theme, Twenty Eleven, creates two H1 tags by default; one for the site title and one for the page or post title. That’s a pretty clear message that having two on the page is not a problem. Of course, just to throw things off, Bing recommends only one per page.

Developers can also create H1 tags on images. Many prominent, well-ranking websites utilize these tags. Of course, Bing also suggests that all H1 tags are text only. So, it doesn’t appear as if using H1 tags as part of images is a huge problem, but should be avoided when possible. If they truly appear to be a prominent part of the page then a Header1 tag may be a sensible approach. However, typically it’s preferred to leave H1 tags to the title of a page or post, and leave images without them. This is because the same image, whether it be a logo or other image is displayed on multiple pages. SEO specialists may want to use a unique H1 tag on every page from an SEO strategy perspective, and not repeat the same phrase multiple times. This is much easier to achieve by reserving the H1 tag for text. One could, however, choose to use two H1 tags on the page, one on the logo and one for the title. However, since the logo appears at the top of the page it would be evaluated first.

How much SEO benefit will I get from using Header tags? Tags are proven to help gain positive search results and on-page search engine optimization. “On-page SEO only goes so far,” says Jim Jeffrey from a New Jersey SEO Company. “However, if your only means of promoting a website is organic, on-page SEO, then page layout and tags are the most important factors.” In this scenario, designers would certainly want to take advantage of whatever tools are at their disposal.

So, yes, these tags are meaningful for a few reasons. For one, it’s possible to gain some SEO advantages by properly assigning these tags to the right page elements. It’s also true that abusing them is surely a way to get a website penalized by the search engines. Also, including too many is confusing for the reader and since that’s who a site is ultimately for, it should look right. Even though there appears to be no problems with using more than one, designers may wish to keep one single most-important element reserved for H1. In addition, developers can create separate keyword rich page elements, one for H1 and one for a page title. This way a website can garner as much SEO value as possible.

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