Google adds Social to Search
Google has begun a new, radically different way of providing search results to their users. Beginning in January 2012, Google implemented a new searching protocol that they call “Search Plus Your World.” This new protocol has two different functions. First, it searches the internet for any and all public records that match your search. Then it goes one step further. It takes any and all posts, documents, or other personal files that you have shared and combines the results of both into one long list of results.
However, there is one limitation to this new functionality. It is limited to registered users that have logged into Google.com and are searching the web in English. There has been messaging that has been implemented so that users will not miss the fact that they are using this new format.
These new search features are quite handy for certain Google users as it allows them to aggregate personal information from sites that are personal as well as sites that are publically available. For instance, you would see results from your social networking sites along with public records in one easy search. To some, this could be a huge efficiency boost when looking for information that you may have buried among many posts or across the web.
With these new changes, Google will now begin showing you a new window that is labeled “Personal Results”. This new window will be tailored to each user’s distinct search and browsing habits and will also display content that you and your friends have shared on Google’s Google+ social network. While this is the primary function of this new format, we will need to look at a few more details to fully explain the new functionality.
Among the typically returned results that you are accustomed to when you search Google, this new service will also combine personal results in this new window. These personal results are obtained from a number of places such as content that is listed as public, limited, or private that is housed in your Google applications like Google+ or Picasa. This service will also analyze your browsing and search habits and mold the results displayed based on those as well.
There is one more thing to note: Other popular social networking sites like Flickr, Twitter, or Facebook are not included in these results. So as a result, this new functionality could really be expressed as Search Plus Google+. Some users may not appreciate that their personal information from these sites is not available in this new service. Unfortunately these sites have terms of service that prohibit Google from crawling their information according to Amit Singhal who is the overseer of Google’s ranking system.
Ian MacOlive is a managing member of Syzygy SEO Consultants, a SEO Consultancy situated in Edenvale, South Africa. For further info on our SEO Services please visit our website.