Click fraud is a very real concern for anybody who is doing CPC marketing. Click fraud involves any artificially created click on your ad. A human being can create these clicks, or a software program called a clickbot can create them.

These clicks unfortunately cost you money.

The hard part is identifying click fraud. In order to do this you need to constantly monitor your campaigns, keeping a watchful eye out for any abnormalities. You need to pay attention to your campaign’s established trends and watch for any divergence in those trends. For example, suppose you have an Adgroup that averages an 8% CTR. Minor variations to this CTR are normal and expected. What happens, however, if this Adgroup spikes to a 15% CTR without warning? What do you do?

The first thing you need to do in such a case is check to see if there are any logical reasons for this spike. For example, was there some media coverage on your industry that would cause an increase in searches for your keywords? There can be perfectly reasonable explanations for unexpected traffic spikes. Did you experience an increase in sales? This is another good indicator of real traffic. If your sales correspond to your traffic everything should be fine.

If the traffic still seems fraudulent you need to gather as much information as possible on the incident. Record the time period when it happened and what keywords were affected. Check your server logs and look for any suspicious looking IP addresses or user agents. Once you have collected all relevant information you need to contact Google support and allow them to take over the investigation. They will want access to your server logs and any other pertinent information. They are very good at what they do, and you need to be patient as their investigation can take some time.

For example, at one point I had gone away on a camping trip and had no access to a computer, or an Internet connection to monitor my campaigns. When I returned I found the costs and traffic associated with one campaign had spiked dramatically, costing me several thousand dollars. I instantly knew that a click bot hit me. I contacted Google and an investigation was started. A few months later the investigation was concluded and it was verified that I was the victim of click fraud. I was reimbursed for all the money the click fraud had cost me and life went on.

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There is couple of essential things that you need to keep in mind, when you are new to PPC management. You can start with making creative ads and then, fix the amount that is to be paid for every click.

Creating successful ads is the most important task of your process. You may want your advertisement to be unique with comparison to that of others. This is essential, as there is tough competition of PPC ads to pull the clicks of consumers. You may keep in mind that your ads are different from others present in the market. Another way to insure this is by making more striking and clear ads.

You may plan before starting such as, you may determine the potential buyers, add keywords in the ads to increase the content’s attractiveness. The inclusion of such keywords in the beginning of the body text will help to draw the attention of the viewers.

Structure your ad in such a way that it should make the potential consumers to do something with it and this is possible by giving a certain percentage of discounts. It is important to note that you are selling the product, which you are promoting. If this is not followed, then the search engine you are using will reject your ads in a short time.

Once you are done with your first ad, you must create three or more ads that may be completely unlike the first one, put in these ads for PPC Management testing process for a few days or weeks. Examine the performance of the ads, keep a count of the clickthrough rates of every ad that is posted. By doing this, you will find that one of the ads is doing best among the three, in such a case withdraw the low performing ads and create three or four ads that are similar to the successful ad, each of these ads created must have a minor difference.

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Nelson Carlin writes informative and unique articles about Reno Web Design and Link Building Service. One thing that separates Nelson Carlin from others is the passion he puts into it, knowing full well and respecting the time viewers spend on reading his work.
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