A ‘click’ is a term that is no longer just any other ordinary word in the English dictionary. Grammatically it has shifted from a verb to a noun and in the world of the Internet; it now means ‘money’. Pay per click advertising is one of the simplest forms of advertising in terms of setting the ad campaigns up. However, achieving success with this model completely depends on the structure of the website and the way it present itself to a first-time visitor.

Ads can be generated or as the term now goes ‘populated’ in two different ways. The first one is where search queries fed into a search engine by the user triggers off a whole bunch of ads to suit the context of the search query used. The second one is where active websites embed these money-generating ads on their website which also keep changing on a periodic basis to tie in with the existing content of the website.

So, if a visitor or customer visits say a movie review site that uses the ‘selective’ ad feature, the visitor might actually end up buying a DVD of the movie on liking it and generate money for your site by ‘clicking’ on one of the relevant ads that talk about stores that sell that DVD online. This is the moment that all advertisers wait for. That true moment of joy when a visitor becomes a potential buyer and the website officially records what is commonly referred to as its first ‘conversion’.

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About the Author:
Bill Anderson is the CEO and founder Of ClicksRank. Visit ClicksRank.com for afforadable pay per click advertising.
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Google Adwords is an auction based Pay Per Click (PPC) advertising system where you as a PPC advertiser set the maximum amount you are happy to pay for each click you receive from your advertisement placed with Google.

As an Adwords advertiser you compete in a real-time auction every time a keyword triggers your ad. Adwords is a ‘Vickery’ type auction. In a Vickery auction once a winner has been decided, the actual price paid is not the maximum amount bid, it is one penny more than the bid of the second highest bidder. Google Adwords adds a twist to this, as winning bidders are also determined by Ad Rank not by maximum bid.

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An understanding of the way that Google Adwords ranks PPC bidders to determine who has won each of the real-time auctions is essential to establishing a consistent and profitable strategy when taking part in the Google Adwords PPC Programme.

<strong>The Google Adwords Quality Score</strong>

The Google Adwords system for determining who wins the PPC auction is based upon the belief that high quality ad creatives benefit all parties involved. When the ads that Google displays match the requirments of searchers the assertion is that this benefits advertisers, searchers, publishers and Google alike. They name this ‘relevancy’.

Since the winning bidder gets the highest position and the highest position gets the most clicks, the goal for you as a Google advertiser is to get the highest position for your advert creative at the lowest possible cost per click (CPC).

Every time a search is prompted and an auction has taken place, Google ranks the triggered ads by ‘Ad Rank’. The position of each ad is based upon its ‘Ad Rank’

Ad Rank = ‘Maximum Cost Per Click’ x ‘Quality Score’

Since the ‘Ad Rank’ is not just the maximum amount that an advertiser has bid the highest bidder does not always win. The winning bid is based upon an additional set of elements, which together make up the Google Quality Score

<strong>The Google Quality Score & Cost Per Click (CPC)</strong>

Typically the higher an ad’s Quality Score, the more relevant it is for the keywords to which it is tied to. When ads are highly relevant to the searcher they tend to earn more clicks and as a result achieve a higher clickthrough rate (CTR). This tells Google that users are finding the ad relevant and clicking on it to find out more. A higher CTR will increase a keyword’s Quality Score which in turn increases the Ad Rank. As a PPC advertiser this means that you can maintain or increase your position whilst lowering the actual cost per click that you pay.

Furthermore Google stops displaying ads for keywords that have a low Quality Score. If an ad has a low Quality Score on a certain keyword it means that users are not finding that ad relevant to their needs and Google will disable the keyword by making it inactive.

<b>A Practical Example Of How The Google Quality Score Works</b>

The PPC bidding system that Google Adwords operates is a complicated one because we can never fully be sure of the Quality Score of competitive bids.

Making assumptions about the Google Quality Score, here is an example of how the Google Adwords system would decide who wins a PPC auction and how much they would pay per click.

I’ve used 3 PPC bidders to display how it works but in reality there will be many, many more bidders involved in each PPC auction.

The row titled ‘Actual CPC’  below shows how much each Adwords bidder would pay for their click following that particular auction.

<b>Noddy</b>
Quality Score= 3
Maximum CPC= £0.55
Ad Rank= 1.7
Actual CPC= £0.34

<b>Big Ears</b>
Quality Score= 1
Maximum CPC= £1.00
Ad Rank= 1.0
Actual CPC= £0.84

<b>PC Plod</b>
Quality Score= 1
Maximum CPC= £0.80
Ad Rank= 0.8
Actual CPC= £0.41

To calculate how much each bidder pays, Google first calculates the Ad Rank for each PPC bidder. The Ad Rank is Google’s Quality Score multiplied by the Maximum CPC. Above we’ve ranked the ads by their Ad Rank and we can see that Noddy has won this PPC auction and his ad will be in top position in the search engine results.

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About the Author:
Hi Friends, Its Me Janet Nunez, an Successful Super Affiliate giving you Opportunity To Earn Money Online, Which Will You the success You Always Wanted. Check yout my blog about Makiny Money Online http://www.proearn.com/
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The average person has to be exposed to a product seven times before he makes a decision to buy. What does that mean to you as an affiliate marketer? You need to be able to get the product you are offering in front of your visitors repeatedly. One of the best ways to do this is by getting the visitors of your website to sign up for a newsletter.

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By capturing their email address and getting them on your newsletter list, you can keep bringing them back to your site. You will also be able to repeat your offer several times in your newsletter, and if you can’t get them to buy the first product, you move on to something else. Sooner or later they will start buying and you will get your commission from the sale.

A newsletter is also a great relationship-building tool. Think about it, who are you more likely to buy from? A complete stranger or someone that has already provided you with great content on the subject you are interested in. You’d probably buy from someone that has given you great information already.

The same goes for your visitors. To turn them into customers, allow them to get to know you, show them that you know what you are doing and provide them with good content in your newsletter. Then offer them your affiliate product.

The biggest mistake I see new affiliate marketers make when it comes to newsletters, is to try to use their personal email client (like Microsoft Outlook) to run a newsletter. It is very time consuming to manually add and remove subscribers from your list. You also run the risk of being shut down by your webhost if you send to many emails at once.

I recommend you use an autoreponder service like aweber right from the start. You will be able to create signup forms for your website. Adding and removing of subscribers is done automatically, and you can schedule messages to go out at a certain date and time.

You can use the actual autoresponder feature to your advantage by creating a series of newsletters that are not time sensitive. Each new subscriber will receive the newsletter editions you have written in sequence starting with message 1. All you have to do is add a new message each week, or month. Of course you can also send time sensitive messages – like a holiday promotion – to your entire list right away.

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To encourage visitors to your site to subscribe to the newsletter, add a signup form on each page of your site. It also helps to offer them something free for subscribing. Create a report, or even an ebook related to the topic of your newsletter and use the autoreponder feature to automatically send it to them when they sign up.

Try to stay in touch with your subscriber list at least once per month; preferably twice per month or even weekly. You could see the first sales coming in within a few weeks. I encourage you to give it a try. Newsletters are one of the most powerful affiliate tools and they are easy to implement.

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