Welcome to Adwords tips and tricks part two – I hope you found the information in part one useful. Read on to discover five more Adwords tips and tricks to help you get the upper hand with Adwords.

1) Ensure your keywords are in both the title and body of your ad – this will reassure the reader that your ad is highly relevant to their search term. This will increase the ad quality score, and should help to decrease your CPC.

2) Organize your campaigns and ad groups properly. If you’ve created three different ads for one product e.g. “petrol lawnmower”, they all need to be in the ad group “petrol lawnmower” Use a separate ad group for each different product e.g. “garden shears.” These ad groups might make up a campaign called “Gardening Equipment”. Structuring things in this way will make it easier to view reports and performance data for each campaign and ad group, which can be used to improve ad performance.

3) To consistently make money from AdWords, you’ll need to monitor and analyse your results. To assess the performance of your AdWords campaigns, you need to identify which keywords are getting results and which aren’t. AdWords offers free tracking tools including Google Analytics which can provide in-depth reports on your campaigns’ performance.

4) Try to make sure that prospective customers are sent to a highly relevant “landing page”, (the page they see after clicking on your ad). This should preferably be the exact page they want for the particular product. Doing this will increase sales considerably compared to sending them to a general homepage and expecting them to search around your website for what they want. Google rewards you with a reduced cost-per-click for having a highly relevant landing page.

5) Lastly, a tip that enables you to see what quality score Google is giving your ads. Open one of your ad groups and click on “customize columns”. Then choose “show quality score”. Your keywords will be given a rating of either “great”, “O.K.” or “poor”. This is very helpful in improving the quality and relevance of your keywords.

If you want to make money from AdWords, then understanding these Adwords tips and tricks and implementing them in your campaigns should give you a head start. I wish you every success!

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Discover how to make AdWords work for you with this powerful guide.

Beating Adwords Reviewed

Robert Hamer is a successful affiliate marketer living in the U.K.
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If you have not noticed by now, websites are loaded up with banner advertisements. A lot of people have great success with it, while other people struggle with making any money driving traffic to their site with their banner. In this article we will discuss how to get the results your looking for using banner advertisement.

TARGETING TRAFFIC

If you are going to place a banner on a website, you need to find a good targeted website to use your banner on. You are looking for websites that targets a specific audience with interest in what you do. If you are placing a banner for sales in makeup, You certainly wouldn’t place your banner on a male dominated website.

EXPOSURE ON THE WEB SITE PAGE

One of the biggest problems with placing a banner on a website page is that you may not be getting the prime spot on the website or on the page you are wanting to place your banner on. This is two fold. First of all you may not be placing your banner on the right pages within the website you are placing your banner on. Let me give you an example. Lets say for argument sake that Craigslist allows banners to be placed on their website. When you go to Craigslist and land on their first page, how long do you stay on that page? Not long right? Me either. When I land on the first page of Craigslist its just the place I go to get to the page I’m searching for. So placing a banner on the landing page of craigslist wouldn’t make much sense. You want to place your banner on a page within the site where people spend a lot of time. One great way to find out which pages get a lot of exposure is by looking for pages that you spend a lot of time on. Interesting articles or blogs that keep you intrigued are great places to put your banner up simply because if you are spending a lot of time on that site, you have to assume that other people with the same interest are as well

The other problem is where you are having your ad placed on the web page. Statistics and studies have shown that because of the nature of human behavior and habits, people read from the top left and then work their way down to the bottom of the page. When you can get your banner at the top of a web page and or to the top left of a page, you will get more clicks.

So what sites are great sites to place my banners

You want to target high traffic ranking sites. One good way to find out which sites are high ranking sites is to go to http://www.alexa.com With Alexa, the lower the number is, the more number of people go to and spend time on their site. Lets say you found a great site like http://www.entrepreneur.com and you wanted to post a banner on their site. You would go to alexa and type in their website. You would see that their Alexa traffic ranking is under 3000. Their traffic rank in the US is under 1000. With hundreds of thousands of websites out there, this would be a great site to place a banner ad. Another great way is to do some keyword research. If you are an affiliate with a company that helps other make money online, then you would type in Google “make money online” See which sites come up then search them sites on alexa to see where their traffic ranking is.

Negotiate your real estate and price

Most places will try to give you the place they want you to be on their webpage. You have to be firm with the real estate on the web page. A lot of websites will try to place you on the bottom of their page. If you have to scroll down the page to see your banner, then you are not in the prime real estate that you need to be.

You have the option when you are negotiating the price with most places weather or not to pay by CPM (cost per impression) or CPC (cost per click) You want to pay per click or CPC. An Impression is every time someone clicks on the page you have your banner on, weather they see your banner or not, you will have to pay for it. I can’t see that being very productive for your wallet. However, if you are using CPC, You do not have to pay unless someone clicks on the banner and views your site. If you have a great campaign set up, chances are you can really benefit from using a banner to get people to buy from you.

Questions to ask the person you are posting your banner with

First of all, specify what page you want to be on
Be sure you can pay per click. Not pay per impression
Tell them you do not want a long term contract because you are still testing to see which sites will give you the best results.
Ask them if they will offer you a discount if you commit to a long term contract later.
Tell them you want a guaranteed placement for your banner.
Find out if you are going to be rotating your banner with other people. If so, find out how many other banners will be rotating in the same spot as yours.

If you follow all of these steps, you can almost guarantee to get great results with banner advertisement. You must set it in your mind that you want the real estate of your choosing. you must be persistent when you negotiate. Otherwise you may not get the results you were hoping to get.

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About the Author:
My name is Jeff Lackey. Independent marketing consultant, mentor, and success coach. Teaching others how to overcome problems that they face on a daily basis while offering them the best resources available to them to become a successful entrepenuer. To learn more about how to become more successful with your own business. Weather it’s a brick and mortar business, or a home based business with internet marketing. See my website at http://www.beyond6figures.com?t=articlebase
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