If you want to boost your clickthrough rates and slash your advertising costs moments from now, then pay close attention. Because you’re about to uncover 4 surefire techniques to dominate your Adwords’ listings… practically wiping-out your competition at the same time.

Best of all, they’re quick and easy to apply. Let’s get started:

1. Experiment with dynamic headlines – Dynamic headlines replace your normal ad headline with what the searcher types in.  So, if the searcher types, “Furniture”, this appears in the headline.  And if the searcher types in a search phrase that can’t fit, such as “Affordable quality furniture,” then it reverts back to your default headline.

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Use it by inputting, “{KeyWord:Quality Furniture}” in the headline portion of your ad.  “Quality Furniture” is your default headline. Also, note that the “K” and “W” are capitalized in “KeyWord”.  This means that the first letter in each search phrased is capitalized.  For instance, “Fun Furniture,” instead of “Fun furniture” (if you had “Keyword”).

Dynamic headlines almost always significantly boost clickthrough rates.  But, they also sometimes reduce the quality traffic you get. You should experiment with dynamic headlines.  If you find that an Ad Group is producing low-quality traffic, then you would toss the dynamic headline… and add a qualifier instead.

Some examples of a qualifier are to add a price to your ad, using the words “For serious customers only”, “buy now”, or to use words that call-out targeted customers to click on your ad. Also, try adding words around the dynamic headline, such as, “Unique

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{Keyword:Furniture}”.  This works best in Ad Groups with only a few keywords. doing.

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