Are you one of those entrepreneurs who is focusing on branding their business or company?  If your answer is “yes”, you may want to link your Facebook ad to your Facebook page.

What’s that?  Don’t have one?  Well. Let’s have a look at Facebook pages… and then you can tell me why not. Okay?

A Facebook page provides “a customizable presence for an organization, product, or public personality to join the conversation with Facebook users”, according to Facebook. Its main focus is the “stream of content” provided by page administrators.

In other words, create a page for your company or yourself, providing real-time feedback, updates, screen shots and photos. Then give it a strong voice (yours), endowing the page with a definite, deliberate personality – one which you want aligned to your company mission and values. Chances are you will find you’ve created a powerful connection with your visitors. The content on your page and the feedback from real readers may help convince them to then click on your sales page link or the link to your main site, once your ad appears and people see that yours is a lively, positive page.

Another thing a page can do is charm potential customers into regular visits – particularly if they know you are going to:

- Provide them with an “insider” peek into your company’s heart
- Give them inside information
- Provide them with the latest news about your product or company
- Give them a “reward”; perhaps a special discount link, a game against other fans, or the chance to enter a contest or draw (run the latter two events by Facebook first!)

Regular users are your biggest asset – and a sure sign that you’re doing things right.

Beware of “Selling”

One thing that is key to creating a successful, strong Facebook Page: Be honest and up-front with your readers. Avoid anything that even faintly resembles hype or a sales pitch.

This should be the place they go that makes them feel as if you’ve let them slip into your private lunchroom, chatting with them like a friend and sharing things you wouldn’t share with outsiders. (Your posts will also appear in their News Feed, adding to the feeling of immediacy).

On top of this, Facebook has provided some great features to enhance your readers’ experience on your page: Options such as…

- Multi-media functional Wall (you can control what content you allow your fans to post)
- The ability to publish or not publish your posts to your fans’ News Feed
- Easy-to-navigate topside horizontal tabs containing Facebook “core” tabs such as Events and Discussion (Which you can enable… or not)
- Status update option

Check Your Stats

But perhaps its most exciting option is allowing you the ability to check your stats on viewer engagement. You’ll be able to see stats on comments and news feed use.  (This is provided through their Facebook Insights platform.)

The only real drawback?  Once you’ve created your page name, it can’t be changed or edited. (Everything else on the page can be adjusted).  So make sure you take your time, picking exactly the right name, and putting it in the best category for your ad campaign. (The category also is permanent.)

Go visit your competitors’ Facebook pages (and especially the professionally-produced pages of Big Guns like Nike and Coca-Cola) and see what features and elements you like… and what you don’t like.

Facebook pages allow you a flexible range of applications you can choose to add… or not.  These include:

- Videos
- Photos
- Events
- Reviews

And if these don’t meet your needs, check out the Facebook Applications Directory to uncover further apps that can help enhance your new Facebook page.

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Click fraud is a very real concern for anybody who is doing CPC marketing. Click fraud involves any artificially created click on your ad. A human being can create these clicks, or a software program called a clickbot can create them.

These clicks unfortunately cost you money.

The hard part is identifying click fraud. In order to do this you need to constantly monitor your campaigns, keeping a watchful eye out for any abnormalities. You need to pay attention to your campaign’s established trends and watch for any divergence in those trends. For example, suppose you have an Adgroup that averages an 8% CTR. Minor variations to this CTR are normal and expected. What happens, however, if this Adgroup spikes to a 15% CTR without warning? What do you do?

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The first thing you need to do in such a case is check to see if there are any logical reasons for this spike. For example, was there some media coverage on your industry that would cause an increase in searches for your keywords? There can be perfectly reasonable explanations for unexpected traffic spikes. Did you experience an increase in sales? This is another good indicator of real traffic. If your sales correspond to your traffic everything should be fine.

For example, at one point I had gone away on a camping trip and had no access to a computer, or an Internet connection to monitor my campaigns. When I returned I found the costs and traffic associated with one campaign had spiked dramatically, costing me several thousand dollars. I instantly knew that a click bot hit me. I contacted Google and an investigation was started. A few months later the investigation was concluded and it was verified that I was the victim of click fraud. I was reimbursed for all the money the click fraud had cost me and life went on.

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If you spot click fraud Google is very competent with their investigation and they will reimburse you if click fraud is indeed proven. If it is determined that click fraud did not occur, you will be given an explanation describing how this was determined.

There are many different reasons for click fraud. The most common is for financial gain. This usually occurs on the content network. Here people get paid every time someone clicks on a Google Adsense ad on their site. Some people get greedy and try generating artificial clicks in order to make more money. Sometimes they try to click on the ads themselves, but this doesn’t work well because of the repetitive IP address.

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About the Author:
Adwords Exposed Pay Per Click Secrets REVEALED Free Google AdWords PPC Credit. Free $50 / $30 / $25 Google AdWords Credit redeemable at Google Advertising Solutions http://www.adwordsexposed.com
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PPC stands for Pay per Click. This is a method whereby you place advertisements on search engine in order to make sure your site appears in web search results.

PPC advertising is one of the best methods to ensure you get traffic to your site. Thousands of Internet marketers consider this method as a lucrative form of Internet promotion.

As the term suggest, you do not need to pay for your web site’s ad to get listed in search result. You only pay when a user clicks on your ad. Which mean you only pay for guaranteed visitors to you site, but that don’t mean guaranteed customer!.

In order to ensure you ad campaign brings in targeted traffic, that is visitor who are actually looking to buy what you are selling, you need to make sure the keywords you are bidding on are relative to the product you are selling. Whenever a user searches you key words, your site is displayed in the sponsored ads section of the search result. If your chosen keyword are not relevant you will not reach your target audience. For example, If you are selling cameras you should not bid for keywords like “photography” “Photographic Equipment” etc. Make sure all you keywords only relate to the Cameras you are offering.

Another great thing about PPC advertising is that you have full control on you budget. There are no monthly fees. You set your daily limit, then based on the result you can decrease or increase that budget to suit your needs. once your daily budget is reached your ads stop running. The PPC rates are very affordable. It usually ranges from $0.10 per click to $5 per click, which is very little when you think of the range of advantages you get.

Another key factor for a successful advertising campaign is to design a compelling ad. space for you ad is very limited so you need to make every word count. Include prices and promotions. The more information about your product that a user can gain from your ad text, the better. Include a call-to-action, such as ‘buy’, ‘order’ and ‘purchase’. Choose a destination URL for your ad that takes the visitor directly to the page that has the information or product promised in your advertisement. If users do not find what is promised as soon as they arrive, they are more likely to leave your site. It is not mandatory to send then to your home page.

Another good approach is to send the traffic to a page that contains a free report or something that encourages the visitor to sign up for a news letter or offer so that you can capture their name and email.

Prior Planning and Preparation Prevent Poor Performance. So plan you campaign carefully and reap the rewards.

Firstly, prepare a budget and plan a proper strategy for PPC.
The next thing is to select the most suitable keywords for your ad. It should be targeted against the group of people whom you would like to draw the attention.
While fixing your target never ignore people of other countries. You can also target other companies so that people have a choice to choose among companies.
The next step is to prepare an attractive ad with good content and catchy headline.
Once you are done with your ad, you should choose a good search engine to place it. Choose the search engine, which draws maximum amount of visitors.
The final step is to bid for keywords. While bidding, concentrate for better search engine rankings that may lead you to maximum exposure. Even if you bid cheap, your site will be placed on the top ranking if your keywords have an ability to attract more visitors.

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To Your Success

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About the Author:
Steve Smith is a successful internet marketer, helping people to make money online.
For tips and advice on internat marketing and Affiliate Marketing vist:  Http://www.myaffiliatemarketing.co.uk
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