The Google Ambush is a new piece of software released by internet marketers Steven Lee Jones and Andrew X, but does it really work or is it just another hyped up piece of scam? This highly anticipated software has created a lot of hype on the internet and the “$23,563.86 in one day” screenshot is definitely eye catching. Eventually, I decided to invest in this tool to see for myself how it works.

<b>1. Why I Was Initially Skeptical about Google Ambush</b>

If you have purchased any make money programs on the internet, you should already know how many useless ones and scams there are out there. In fact, some websites owners have even been exposed for faking screenshots of their online accounts and affiliate checks, and some of their websites have been removed and others altered.

I shall not name these scam sites here, but the point is that you should always research any website and online program carefully before finally making the decision to purchase them.

<b>2. What Exactly is the Google Ambush Software All About?</b>

After using the software and seeing the results for myself, I must say that it is truly one of the most powerful internet money making tool I have tried. It automates the creation of profitable Adwords campaigns by breaking it down into a simple six step process. This six step process can make money when implemented manually, but when combined with Google Ambush, the entire process is made almost automatic.

<b>3. What Can Google Ambush Do For You?</b>

This software system will identify profitable niche markets for you automatically with the Niche Selector Tool. It also finds the products that have the most money making potential that you can sell to the markets that have been identified.

After finding profitable niches to sell to, the PPC Campaign Creator and Landing Page Generator will help you clone the most profitable existing ads in the market and also generate landing pages that have been tested to have maximum conversion rates.

Is Google Ambush a scam? Visit http://www.top-review.org/googleambush.htm to read a FREE report about this Google Software!
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With permission from the Google AdWords Guide: Novice to Expert to Superhuman – http://www.AdwordsCampaign.net

1. RELEVANCE

A primary aim is to reduce your cost per click (CPC). Google will favour you with a low cost per click if you master the concept of relevance. If you don’t, your pay-per-click rate will be high, your profits will suffer, your campaigns will probably fail, and your competitors will beat you.

Google is the undisputed leader (by far) among search engines because it provides searchers with results more relevant than those of any other. When a surfer types in a search term, Google’s complex algorithm returns pages that match closely the words searched for.

Google applies the same principle to AdWords advertisements. Ads that are more relevant than others are given preferential treatment. Less relevant ads are allowed to compete, but they are penalized by a high cost per click.

Google AdWords employs two distinct modes of measurement of relevance: A. Robot; B. Human.

A. An automated program compares the search term not only to your advertisement text, but also to the keywords in its Ad Group, to the URL of the specified landing page and even to the textual content of the landing page itself, to determine how relevant these components are to each other. If all four are tightly integrated with the search term, you’ll pay a very low cost per click — perhaps only 5 cents — and still command a high position on Google’s first page. Any component that does not match the search term closely causes the CPC to rise, perhaps even by a factor of a hundred!

B. Every time Google displays your ad, it records the fact. This is known as an “impression”. If a surfer clicks on the ad, Google records that also, and divides the number of clicks by the number of impressions. The result gives your ad a “click-through” rate (CTR). A similar calculation is made for your keywords that appear in the search term, to give them their own click-through rate. Google AdWords assumes that, if a human clicks on your ad, it is probably relevant to the search term typed in.

As your CTR rises, so do your keywords’ Quality Scores, and, as more and more keywords’ Quality Scores rise, so does the Quality Score of the entire Ad Group. The higher the Quality Score is, the lower will be the cost per click. Conversely, the fewer clicks your ad gets whenever it’s displayed, the lower your Quality Score and the higher your cost per click will be.

How to Increase Relevance of the 4 Components (keywords, ad text, URL, landing page)

If you create a campaign manually (rather than by “brute force” means), use only one keyword phrase per Ad Group, e.g., “adwords guide”, and specify exact match initially. Once the Ad Group’s Quality Score has increased, expand it to phrase match also, to capture phrases such as “online adwords guide” and “adwords guide for beginners”. (To specify broad match, to capture search terms like “adwords online guide” and “guide to adwords”, is impractical unless you use “brute force” software.)

Use the precise keyword phrase in the heading of the Ad Variation, and sprinkle the keywords in the two description lines.

Use the keyword phrase, hyphenated or unhyphenated, in the display URL, e.g., “/adwords-guide” or “/AdWordsGuide”. Not only does Google’s robot consider it relevant, but humans do, too, and are more likely to click on the ad.

Use the keyword phrase, hyphenated or unhyphenated, in the destination URL of the landing page, e.g., “/adwords-guide.html” or “/AdWordsGuide.htm”.

If possible, register domain names, both hyphenated and unhyphenated, containing the keyword phrase. Use the hyphenated one in the display and destination URLs, and redirect the unhyphenated one to the hyphenated one for other promotion purposes.

Use the keywords in the landing page content as follows:
– The precise keyword phrase in the

www.AdwordsCampaign.net is updated frequently with free advice about Google AdWords strategy, tactics, tips tricks and techniques for success in AdWords advertising.
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